28102 — Mc Farlan, NC
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Roofing | 51/Medium | -6 owner-occupied 27% (x1.2) · -2 45 households | Details → |
| Plumbing | 50/Medium | -6 owner-occupied 27% (x1.2) · -3 45 households | Details → |
| Electrical | 50/Medium | -7 owner-occupied 27% (x1.2) · -3 45 households | Details → |
| HVAC | 49/Low | -6 owner-occupied 27% (x1.2) · -2 45 households | Details → |
| Gutters | 49/Low | -6 owner-occupied 27% (x1.2) · -2 45 households | Details → |
| Windows & Siding | 49/Low | -6 owner-occupied 27% (x1.2) · -2 45 households | Details → |
| general | 47/Low | -5 owner-occupied 27% · -3 45 households | Details → |
| other | 47/Low | -5 owner-occupied 27% · -3 45 households | Details → |
| Landscaping | 43/Low | -8 owner-occupied 27% (x1.2) · -3 45 households | Details → |
| Pest Control | 41/Low | -8 owner-occupied 27% (x1.2) · -3 45 households | Details → |
| insurance | 38/Low | -7 owner-occupied 27% · -1 45 households (x0.5) | Details → |
| Moving & Relocation | 36/Low | -7 owner-occupied 27% (x0.9) · -4 45 households (x1.3) | Details → |
| Professional Services | 35/Low | -3 owner-occupied 27% (x0.3) · -2 45 households (x0.5) | Details → |
| Real Estate | 33/Low | -6 owner-occupied 27% (x0.8) · -3 45 households | Details → |
| healthcare | 32/Low | -3 owner-occupied 27% (x0.3) · -5 45 households | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 28102
| Demographic Signal | Value |
|---|---|
| City | Mc Farlan |
| State | NC |
| Total Population | 164 |
| Total Households | 45 |
| Owner Occupancy Rate | 27% |
| Median Home Value | $115K |
| Single-Family Detached Share | 55% |
| Median Resident Age | 44 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 28102?▾
Based on Census demographics, ZIP 28102 scores highest for Roofing (51/100). It also scores well for Plumbing and Electrical.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 28102 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.