98121 — Seattle, WA
Windows & Siding Market Targeting Score
ZIP 98121 is predominantly rental (23% owner occupancy) with a median household income of $152K and a median home value of $848K — earning a medium Windows & Siding targeting score of 56/100.
Census Demographics — ZIP 98121
| Demographic Signal | Value |
|---|---|
| City | Seattle |
| State | WA |
| Total Population | 21,166 |
| Total Households | 14,288 |
| Median Household Income | $152K |
| Owner-Occupied Households | 3,233 |
| Owner Occupancy Rate | 23% |
| Median Home Value | $848K |
| Single-Family Detached Share | 2% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 2003 |
| Built Before 1980(older stock) | 30% |
| Built 1980–1999 | 37% |
| Built 2000 or Later(newer stock) | 33% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98121 score 56/100 for Windows & Siding?▾
The score of 56/100 is driven by: -8 owner-occupied 23% (x1.2); +5 14,288 households; +5 median income $152K. Each signal is weighted for the Windows & Siding vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98121 to my Windows & Siding service area?▾
Sign up for AreaOps, create a brand for your Windows & Siding operation, then use the Quick Add or targeting workbench to include ZIP 98121. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Windows & Siding businesses in Seattle
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