97401 — Eugene, OR
Windows & Siding Market Targeting Score
ZIP 97401 is predominantly rental (31% owner occupancy) with a median household income of $48K — earning a medium Windows & Siding targeting score of 74/100.
Census Demographics — ZIP 97401
| Demographic Signal | Value |
|---|---|
| City | Eugene |
| State | OR |
| Total Population | 48,214 |
| Total Households | 22,848 |
| Median Household Income | $48K |
| Owner-Occupied Households | 6,994 |
| Owner Occupancy Rate | 31% |
| Median Year Built(ACS B25035) | 1983 |
| Built Before 1980(older stock) | 60% |
| Built 1980–1999 | 29% |
| Built 2000 or Later(newer stock) | 11% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97401 score 74/100 for Windows & Siding?▾
The score of 74/100 is driven by: +10 owner-occ households >= 5000; +16 median home age >= 40yr (x1.3); +3 population >= 20K (x0.5). Each signal is weighted for the Windows & Siding vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97401 to my Windows & Siding service area?▾
Sign up for AreaOps, create a brand for your Windows & Siding operation, then use the Quick Add or targeting workbench to include ZIP 97401. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Windows & Siding businesses in Portland
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