78737 — Austin, TX
Windows & Siding Market Targeting Score
ZIP 78737 is a strongly owner-occupied area (88% owner occupancy) with a median household income of $169K and a median home value of $765K — earning a high Windows & Siding targeting score of 86/100. The high single-family detached share (89%) is a strong demand driver.
Census Demographics — ZIP 78737
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 27,023 |
| Total Households | 9,145 |
| Median Household Income | $169K |
| Owner-Occupied Households | 8,017 |
| Owner Occupancy Rate | 88% |
| Median Home Value | $765K |
| Single-Family Detached Share | 89% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 2006 |
| Built Before 1980(older stock) | 20% |
| Built 1980–1999 | 42% |
| Built 2000 or Later(newer stock) | 38% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78737 score 86/100 for Windows & Siding?▾
The score of 86/100 is driven by: +6 owner-occupied 88% (x1.2); +5 9,145 households; +5 median income $169K. Each signal is weighted for the Windows & Siding vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78737 to my Windows & Siding service area?▾
Sign up for AreaOps, create a brand for your Windows & Siding operation, then use the Quick Add or targeting workbench to include ZIP 78737. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Windows & Siding businesses in Austin
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