78248 — San Antonio, TX
Windows & Siding Market Targeting Score
ZIP 78248 has moderate owner occupancy (55%) with a median household income of $61K — earning a medium Windows & Siding targeting score of 73/100.
Census Demographics — ZIP 78248
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 18,300 |
| Total Households | 6,920 |
| Median Household Income | $61K |
| Owner-Occupied Households | 3,820 |
| Owner Occupancy Rate | 55% |
| Source: 2024 | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78248 score 73/100 for Windows & Siding?▾
The score of 73/100 is driven by: +12 owner_pct >= 50% (x1.2); +5 owner-occ households >= 2000; +10 income $60K-$150K. Each signal is weighted for the Windows & Siding vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78248 to my Windows & Siding service area?▾
Sign up for AreaOps, create a brand for your Windows & Siding operation, then use the Quick Add or targeting workbench to include ZIP 78248. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Windows & Siding businesses in San Antonio
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