75115 — Desoto, TX
Windows & Siding Market Targeting Score
ZIP 75115 has moderate owner occupancy (70%) with a median household income of $83K and a median home value of $319K — earning a high Windows & Siding targeting score of 87/100. The high single-family detached share (74%) is a strong demand driver.
Census Demographics — ZIP 75115
| Demographic Signal | Value |
|---|---|
| City | Desoto |
| State | TX |
| Total Population | 56,211 |
| Total Households | 20,693 |
| Median Household Income | $83K |
| Owner-Occupied Households | 14,405 |
| Owner Occupancy Rate | 70% |
| Median Home Value | $319K |
| Single-Family Detached Share | 74% |
| Median Resident Age | 42 years |
| Median Year Built(ACS B25035) | 1993 |
| Built Before 1980(older stock) | 44% |
| Built 1980–1999 | 45% |
| Built 2000 or Later(newer stock) | 11% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Dallas
Frequently Asked Questions
Why does ZIP 75115 score 87/100 for Windows & Siding?▾
The score of 87/100 is driven by: +7 owner-occupied 70% (x1.2); +5 20,693 households; +5 median income $83K. Each signal is weighted for the Windows & Siding vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 75115 to my Windows & Siding service area?▾
Sign up for AreaOps, create a brand for your Windows & Siding operation, then use the Quick Add or targeting workbench to include ZIP 75115. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Windows & Siding businesses in Dallas
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