61109 — Rockford, IL
Windows & Siding Market Targeting Score
ZIP 61109 has moderate owner occupancy (64%) with a median household income of $58K — earning a high Windows & Siding targeting score of 86/100.
Census Demographics — ZIP 61109
| Demographic Signal | Value |
|---|---|
| City | Rockford |
| State | IL |
| Total Population | 26,382 |
| Total Households | 10,891 |
| Median Household Income | $58K |
| Owner-Occupied Households | 6,975 |
| Owner Occupancy Rate | 64% |
| Median Year Built(ACS B25035) | 1973 |
| Built Before 1980(older stock) | 78% |
| Built 1980–1999 | 21% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 61109 score 86/100 for Windows & Siding?▾
The score of 86/100 is driven by: +12 owner_pct >= 50% (x1.2); +10 owner-occ households >= 5000; +16 median home age >= 40yr (x1.3). Each signal is weighted for the Windows & Siding vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 61109 to my Windows & Siding service area?▾
Sign up for AreaOps, create a brand for your Windows & Siding operation, then use the Quick Add or targeting workbench to include ZIP 61109. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Windows & Siding businesses in Chicago
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