31901 — Columbus, GA
Windows & Siding Market Targeting Score
ZIP 31901 is predominantly rental (29% owner occupancy) with a median household income of $40K — earning a medium Windows & Siding targeting score of 50/100.
Census Demographics — ZIP 31901
| Demographic Signal | Value |
|---|---|
| City | Columbus |
| State | GA |
| Total Population | 5,793 |
| Total Households | 3,218 |
| Median Household Income | $40K |
| Owner-Occupied Households | 946 |
| Owner Occupancy Rate | 29% |
| Median Year Built(ACS B25035) | 1949 |
| Built Before 1980(older stock) | 85% |
| Built 1980–1999 | 8% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 31901 score 50/100 for Windows & Siding?▾
The score of 50/100 is driven by: -12 owner_pct < 30% (x1.2); +16 median home age >= 40yr (x1.3); +1 population >= 5K (x0.5). Each signal is weighted for the Windows & Siding vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 31901 to my Windows & Siding service area?▾
Sign up for AreaOps, create a brand for your Windows & Siding operation, then use the Quick Add or targeting workbench to include ZIP 31901. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Windows & Siding businesses in Atlanta
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