28212 — Charlotte, NC
Windows & Siding Market Targeting Score
ZIP 28212 is predominantly rental (38% owner occupancy) with a median household income of $49K — earning a high Windows & Siding targeting score of 77/100.
Census Demographics — ZIP 28212
| Demographic Signal | Value |
|---|---|
| City | Charlotte |
| State | NC |
| Total Population | 43,301 |
| Total Households | 16,169 |
| Median Household Income | $49K |
| Owner-Occupied Households | 6,180 |
| Owner Occupancy Rate | 38% |
| Median Year Built(ACS B25035) | 1979 |
| Built Before 1980(older stock) | 76% |
| Built 1980–1999 | 22% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28212 score 77/100 for Windows & Siding?▾
The score of 77/100 is driven by: +10 owner-occ households >= 5000; +16 median home age >= 40yr (x1.3); +3 population >= 20K (x0.5). Each signal is weighted for the Windows & Siding vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28212 to my Windows & Siding service area?▾
Sign up for AreaOps, create a brand for your Windows & Siding operation, then use the Quick Add or targeting workbench to include ZIP 28212. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Windows & Siding businesses in Charlotte
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.