98665 — Vancouver, WA
Roofing Market Targeting Score
ZIP 98665 has moderate owner occupancy (58%) with a median household income of $89K and a median home value of $476K — earning a high Roofing targeting score of 82/100.
Census Demographics — ZIP 98665
| Demographic Signal | Value |
|---|---|
| City | Vancouver |
| State | WA |
| Total Population | 28,910 |
| Total Households | 11,639 |
| Median Household Income | $89K |
| Owner-Occupied Households | 6,755 |
| Owner Occupancy Rate | 58% |
| Median Home Value | $476K |
| Single-Family Detached Share | 58% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1985 |
| Built Before 1980(older stock) | 58% |
| Built 1980–1999 | 32% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 98665 score 82/100 for Roofing?▾
The score of 82/100 is driven by: +7 owner-occupied 58% (x1.2); +5 11,639 households; +5 median income $89K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98665 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 98665. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Portland
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