98660 — Vancouver, WA
Roofing Market Targeting Score
ZIP 98660 is predominantly rental (38% owner occupancy) with a median household income of $67K and a median home value of $470K — earning a medium Roofing targeting score of 68/100.
Census Demographics — ZIP 98660
| Demographic Signal | Value |
|---|---|
| City | Vancouver |
| State | WA |
| Total Population | 13,212 |
| Total Households | 6,853 |
| Median Household Income | $67K |
| Owner-Occupied Households | 2,616 |
| Owner Occupancy Rate | 38% |
| Median Home Value | $470K |
| Single-Family Detached Share | 40% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1963 |
| Built Before 1980(older stock) | 68% |
| Built 1980–1999 | 19% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 98660 score 68/100 for Roofing?▾
The score of 68/100 is driven by: -1 owner-occupied 38% (x1.2); +4 6,853 households; +5 median income $67K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98660 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 98660. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Portland
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