98390 — Sumner, WA
Roofing Market Targeting Score
ZIP 98390 has moderate owner occupancy (55%) with a median household income of $98K and a median home value of $510K — earning a high Roofing targeting score of 80/100.
Census Demographics — ZIP 98390
| Demographic Signal | Value |
|---|---|
| City | Sumner |
| State | WA |
| Total Population | 11,546 |
| Total Households | 4,889 |
| Median Household Income | $98K |
| Owner-Occupied Households | 2,710 |
| Owner Occupancy Rate | 55% |
| Median Home Value | $510K |
| Single-Family Detached Share | 58% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1989 |
| Built Before 1980(older stock) | 51% |
| Built 1980–1999 | 36% |
| Built 2000 or Later(newer stock) | 13% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98390 score 80/100 for Roofing?▾
The score of 80/100 is driven by: +6 owner-occupied 55% (x1.2); +3 4,889 households; +5 median income $98K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98390 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 98390. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Seattle
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