98121 — Seattle, WA
Roofing Market Targeting Score
ZIP 98121 is predominantly rental (26% owner occupancy) with a median household income of $143K — earning a medium Roofing targeting score of 51/100.
Census Demographics — ZIP 98121
| Demographic Signal | Value |
|---|---|
| City | Seattle |
| State | WA |
| Total Population | 20,562 |
| Total Households | 13,689 |
| Median Household Income | $143K |
| Owner-Occupied Households | 3,535 |
| Owner Occupancy Rate | 26% |
| Median Year Built(ACS B25035) | 2003 |
| Built Before 1980(older stock) | 30% |
| Built 1980–1999 | 37% |
| Built 2000 or Later(newer stock) | 33% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98121 score 51/100 for Roofing?▾
The score of 51/100 is driven by: -12 owner_pct < 30% (x1.2); +5 owner-occ households >= 2000; +10 income $60K-$150K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98121 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 98121. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Seattle
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.