92704 — Santa Ana, CA
Roofing Market Targeting Score
ZIP 92704 is predominantly rental (49% owner occupancy) with a median household income of $100K and a median home value of $700K — earning a high Roofing targeting score of 78/100.
Census Demographics — ZIP 92704
| Demographic Signal | Value |
|---|---|
| City | Santa Ana |
| State | CA |
| Total Population | 82,120 |
| Total Households | 20,871 |
| Median Household Income | $100K |
| Owner-Occupied Households | 10,245 |
| Owner Occupancy Rate | 49% |
| Median Home Value | $700K |
| Single-Family Detached Share | 47% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1970 |
| Built Before 1980(older stock) | 88% |
| Built 1980–1999 | 9% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 92704 score 78/100 for Roofing?▾
The score of 78/100 is driven by: +5 owner-occupied 49% (x1.2); +5 20,871 households; +5 median income $100K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 92704 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 92704. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Los Angeles
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