91723 — Covina, CA
Roofing Market Targeting Score
ZIP 91723 is predominantly rental (44% owner occupancy) with a median household income of $94K and a median home value of $717K — earning a medium Roofing targeting score of 71/100.
Census Demographics — ZIP 91723
| Demographic Signal | Value |
|---|---|
| City | Covina |
| State | CA |
| Total Population | 17,733 |
| Total Households | 6,088 |
| Median Household Income | $94K |
| Owner-Occupied Households | 2,670 |
| Owner Occupancy Rate | 44% |
| Median Home Value | $717K |
| Single-Family Detached Share | 40% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1960 |
| Built Before 1980(older stock) | 94% |
| Built 1980–1999 | 4% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 91723 score 71/100 for Roofing?▾
The score of 71/100 is driven by: +2 owner-occupied 44% (x1.2); +4 6,088 households; +5 median income $94K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 91723 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 91723. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Los Angeles
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