91411 — Van Nuys, CA
Roofing Market Targeting Score
ZIP 91411 is predominantly rental (29% owner occupancy) with a median household income of $75K and a median home value of $1.0M — earning a medium Roofing targeting score of 60/100.
Census Demographics — ZIP 91411
| Demographic Signal | Value |
|---|---|
| City | Van Nuys |
| State | CA |
| Total Population | 23,185 |
| Total Households | 9,449 |
| Median Household Income | $75K |
| Owner-Occupied Households | 2,765 |
| Owner Occupancy Rate | 29% |
| Median Home Value | $1.0M |
| Single-Family Detached Share | 30% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1971 |
| Built Before 1980(older stock) | 80% |
| Built 1980–1999 | 14% |
| Built 2000 or Later(newer stock) | 6% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 91411 score 60/100 for Roofing?▾
The score of 60/100 is driven by: -6 owner-occupied 29% (x1.2); +5 9,449 households; +5 median income $75K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 91411 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 91411. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Los Angeles
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