91405 — Van Nuys, CA
Roofing Market Targeting Score
ZIP 91405 is predominantly rental (27% owner occupancy) with a median household income of $63K and a median home value of $738K — earning a medium Roofing targeting score of 59/100.
Census Demographics — ZIP 91405
| Demographic Signal | Value |
|---|---|
| City | Van Nuys |
| State | CA |
| Total Population | 56,033 |
| Total Households | 19,177 |
| Median Household Income | $63K |
| Owner-Occupied Households | 5,232 |
| Owner Occupancy Rate | 27% |
| Median Home Value | $738K |
| Single-Family Detached Share | 26% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1971 |
| Built Before 1980(older stock) | 84% |
| Built 1980–1999 | 10% |
| Built 2000 or Later(newer stock) | 6% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 91405 score 59/100 for Roofing?▾
The score of 59/100 is driven by: -6 owner-occupied 27% (x1.2); +5 19,177 households; +5 median income $63K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 91405 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 91405. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Los Angeles
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