90010 — Los Angeles, CA
Roofing Market Targeting Score
ZIP 90010 is predominantly rental (17% owner occupancy) with a median household income of $92K — earning a medium Roofing targeting score of 57/100.
Census Demographics — ZIP 90010
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 4,185 |
| Total Households | 2,381 |
| Median Household Income | $92K |
| Owner-Occupied Households | 394 |
| Owner Occupancy Rate | 17% |
| Median Year Built(ACS B25035) | 1999 |
| Built Before 1980(older stock) | 47% |
| Built 1980–1999 | 22% |
| Built 2000 or Later(newer stock) | 31% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90010 score 57/100 for Roofing?▾
The score of 57/100 is driven by: -12 owner_pct < 30% (x1.2); +10 income $60K-$150K; +14 median home age >= 25yr (x1.4). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90010 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 90010. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Los Angeles
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