89138 — Las Vegas, NV
Roofing Market Targeting Score
ZIP 89138 is a strongly owner-occupied area (80% owner occupancy) with a median household income of $157K — earning a high Roofing targeting score of 79/100.
Census Demographics — ZIP 89138
| Demographic Signal | Value |
|---|---|
| City | Las Vegas |
| State | NV |
| Total Population | 21,855 |
| Total Households | 7,804 |
| Median Household Income | $157K |
| Owner-Occupied Households | 6,269 |
| Owner Occupancy Rate | 80% |
| Median Year Built(ACS B25035) | 2009 |
| Built Before 1980(older stock) | 2% |
| Built 1980–1999 | 54% |
| Built 2000 or Later(newer stock) | 44% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Las Vegas
Frequently Asked Questions
Why does ZIP 89138 score 79/100 for Roofing?▾
The score of 79/100 is driven by: +18 owner_pct >= 70% (x1.2); +10 owner-occ households >= 5000; +3 population >= 20K (x0.5). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 89138 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 89138. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Las Vegas
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