89102 — Las Vegas, NV
Roofing Market Targeting Score
ZIP 89102 is predominantly rental (30% owner occupancy) with a median household income of $50K and a median home value of $376K — earning a medium Roofing targeting score of 57/100.
Census Demographics — ZIP 89102
| Demographic Signal | Value |
|---|---|
| City | Las Vegas |
| State | NV |
| Total Population | 36,825 |
| Total Households | 14,968 |
| Median Household Income | $50K |
| Owner-Occupied Households | 4,464 |
| Owner Occupancy Rate | 30% |
| Median Home Value | $376K |
| Single-Family Detached Share | 29% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 1979 |
| Built Before 1980(older stock) | 73% |
| Built 1980–1999 | 24% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Las Vegas
Frequently Asked Questions
Why does ZIP 89102 score 57/100 for Roofing?▾
The score of 57/100 is driven by: -6 owner-occupied 30% (x1.2); +5 14,968 households; +1 median income $50K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 89102 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 89102. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Las Vegas
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