85251 — Scottsdale, AZ
Roofing Market Targeting Score
ZIP 85251 is predominantly rental (49% owner occupancy) with a median household income of $93K and a median home value of $554K — earning a medium Roofing targeting score of 72/100.
Census Demographics — ZIP 85251
| Demographic Signal | Value |
|---|---|
| City | Scottsdale |
| State | AZ |
| Total Population | 40,780 |
| Total Households | 22,018 |
| Median Household Income | $93K |
| Owner-Occupied Households | 10,684 |
| Owner Occupancy Rate | 49% |
| Median Home Value | $554K |
| Single-Family Detached Share | 23% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1977 |
| Built Before 1980(older stock) | 70% |
| Built 1980–1999 | 18% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Phoenix
Frequently Asked Questions
Why does ZIP 85251 score 72/100 for Roofing?▾
The score of 72/100 is driven by: +5 owner-occupied 49% (x1.2); +5 22,018 households; +5 median income $93K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 85251 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 85251. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Phoenix
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