85004 — Phoenix, AZ
Roofing Market Targeting Score
ZIP 85004 is predominantly rental (22% owner occupancy) with a median household income of $68K — earning a lower Roofing targeting score of 44/100 due to demographics less aligned with Roofing demand patterns.
Census Demographics — ZIP 85004
| Demographic Signal | Value |
|---|---|
| City | Phoenix |
| State | AZ |
| Total Population | 10,548 |
| Total Households | 4,652 |
| Median Household Income | $68K |
| Owner-Occupied Households | 1,002 |
| Owner Occupancy Rate | 22% |
| Median Year Built(ACS B25035) | 2002 |
| Built Before 1980(older stock) | 42% |
| Built 1980–1999 | 17% |
| Built 2000 or Later(newer stock) | 41% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Phoenix
Frequently Asked Questions
Why does ZIP 85004 score 44/100 for Roofing?▾
The score of 44/100 is driven by: -12 owner_pct < 30% (x1.2); +10 income $60K-$150K; +1 population >= 5K (x0.5). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 85004 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 85004. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Phoenix
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.