80230 — Denver, CO
Roofing Market Targeting Score
ZIP 80230 is predominantly rental (48% owner occupancy) with a median household income of $100K and a median home value of $829K — earning a high Roofing targeting score of 75/100.
Census Demographics — ZIP 80230
| Demographic Signal | Value |
|---|---|
| City | Denver |
| State | CO |
| Total Population | 10,449 |
| Total Households | 5,455 |
| Median Household Income | $100K |
| Owner-Occupied Households | 2,621 |
| Owner Occupancy Rate | 48% |
| Median Home Value | $829K |
| Single-Family Detached Share | 33% |
| Median Resident Age | 46 years |
| Median Year Built(ACS B25035) | 2003 |
| Built Before 1980(older stock) | 19% |
| Built 1980–1999 | 58% |
| Built 2000 or Later(newer stock) | 23% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Denver
Frequently Asked Questions
Why does ZIP 80230 score 75/100 for Roofing?▾
The score of 75/100 is driven by: +4 owner-occupied 48% (x1.2); +4 5,455 households; +5 median income $100K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 80230 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 80230. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Denver
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.