78738 — Austin, TX
Roofing Market Targeting Score
ZIP 78738 is a strongly owner-occupied area (77% owner occupancy) with a median household income of $158K — earning a high Roofing targeting score of 76/100.
Census Demographics — ZIP 78738
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 28,613 |
| Total Households | 11,128 |
| Median Household Income | $158K |
| Owner-Occupied Households | 8,543 |
| Owner Occupancy Rate | 77% |
| Median Year Built(ACS B25035) | 2011 |
| Built Before 1980(older stock) | 7% |
| Built 1980–1999 | 38% |
| Built 2000 or Later(newer stock) | 56% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78738 score 76/100 for Roofing?▾
The score of 76/100 is driven by: +18 owner_pct >= 70% (x1.2); +10 owner-occ households >= 5000; +3 population >= 20K (x0.5). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78738 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78738. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Austin
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.