78733 — Austin, TX
Roofing Market Targeting Score
ZIP 78733 is a strongly owner-occupied area (89% owner occupancy) with a median household income of $194K — earning a high Roofing targeting score of 83/100.
Census Demographics — ZIP 78733
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 9,014 |
| Total Households | 3,069 |
| Median Household Income | $194K |
| Owner-Occupied Households | 2,737 |
| Owner Occupancy Rate | 89% |
| Median Year Built(ACS B25035) | 1993 |
| Built Before 1980(older stock) | 40% |
| Built 1980–1999 | 54% |
| Built 2000 or Later(newer stock) | 6% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78733 score 83/100 for Roofing?▾
The score of 83/100 is driven by: +18 owner_pct >= 70% (x1.2); +5 owner-occ households >= 2000; +14 median home age >= 25yr (x1.4). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78733 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78733. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Austin
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