78704 — Austin, TX
Roofing Market Targeting Score
ZIP 78704 is predominantly rental (33% owner occupancy) with a median household income of $107K and a median home value of $916K — earning a medium Roofing targeting score of 71/100.
Census Demographics — ZIP 78704
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 50,688 |
| Total Households | 27,940 |
| Median Household Income | $107K |
| Owner-Occupied Households | 9,214 |
| Owner Occupancy Rate | 33% |
| Median Home Value | $916K |
| Single-Family Detached Share | 30% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1986 |
| Built Before 1980(older stock) | 56% |
| Built 1980–1999 | 20% |
| Built 2000 or Later(newer stock) | 24% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78704 score 71/100 for Roofing?▾
The score of 71/100 is driven by: -4 owner-occupied 33% (x1.2); +5 27,940 households; +5 median income $107K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78704 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78704. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Austin
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.