78656 — Maxwell, TX
Roofing Market Targeting Score
ZIP 78656 has moderate owner occupancy (69%) with a median household income of $81K and a median home value of $238K — earning a high Roofing targeting score of 77/100.
Census Demographics — ZIP 78656
| Demographic Signal | Value |
|---|---|
| City | Maxwell |
| State | TX |
| Total Population | 2,847 |
| Total Households | 976 |
| Median Household Income | $81K |
| Owner-Occupied Households | 675 |
| Owner Occupancy Rate | 69% |
| Median Home Value | $238K |
| Single-Family Detached Share | 52% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 1994 |
| Built Before 1980(older stock) | 38% |
| Built 1980–1999 | 42% |
| Built 2000 or Later(newer stock) | 20% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78656 score 77/100 for Roofing?▾
The score of 77/100 is driven by: +8 owner-occupied 69% (x1.2); -1 976 households; +5 median income $81K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78656 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78656. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Austin
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.