78251 — San Antonio, TX
Roofing Market Targeting Score
ZIP 78251 has moderate owner occupancy (51%) with a median household income of $79K and a median home value of $268K — earning a high Roofing targeting score of 84/100.
Census Demographics — ZIP 78251
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 59,435 |
| Total Households | 22,275 |
| Median Household Income | $79K |
| Owner-Occupied Households | 11,316 |
| Owner Occupancy Rate | 51% |
| Median Home Value | $268K |
| Single-Family Detached Share | 56% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 2001 |
| Built Before 1980(older stock) | 26% |
| Built 1980–1999 | 55% |
| Built 2000 or Later(newer stock) | 19% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78251 score 84/100 for Roofing?▾
The score of 84/100 is driven by: +6 owner-occupied 51% (x1.2); +5 22,275 households; +5 median income $79K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78251 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78251. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.