78234 — Jbsa Ft Sam Houston, TX
Roofing Market Targeting Score
ZIP 78234 with a median household income of $101K — earning a medium Roofing targeting score of 71/100. The high single-family detached share (69%) is a strong demand driver.
Census Demographics — ZIP 78234
| Demographic Signal | Value |
|---|---|
| City | Jbsa Ft Sam Houston |
| State | TX |
| Total Population | 7,149 |
| Total Households | 1,035 |
| Median Household Income | $101K |
| Owner-Occupied Households | 0 |
| Single-Family Detached Share | 69% |
| Median Resident Age | 21 years |
| Median Year Built(ACS B25035) | 1985 |
| Built Before 1980(older stock) | 53% |
| Built 1980–1999 | 33% |
| Built 2000 or Later(newer stock) | 14% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78234 score 71/100 for Roofing?▾
The score of 71/100 is driven by: -1 1,035 households; +5 median income $101K; +7 single-family 69% (x1.3). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78234 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78234. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.