78231 — San Antonio, TX
Roofing Market Targeting Score
ZIP 78231 is predominantly rental (45% owner occupancy) with a median household income of $44K — earning a lower Roofing targeting score of 46/100 due to demographics less aligned with Roofing demand patterns.
Census Demographics — ZIP 78231
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 10,300 |
| Total Households | 4,332 |
| Median Household Income | $44K |
| Owner-Occupied Households | 1,962 |
| Owner Occupancy Rate | 45% |
| Source: 2024 | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78231 score 46/100 for Roofing?▾
The score of 46/100 is driven by: +1 population >= 5K (x0.5); -5 businesses/1K households >= 50 (x-0.6). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78231 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78231. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.