78203 — San Antonio, TX
Roofing Market Targeting Score
ZIP 78203 is predominantly rental (45% owner occupancy) with a median household income of $36K and a median home value of $158K — earning a medium Roofing targeting score of 68/100. The high single-family detached share (69%) is a strong demand driver.
Census Demographics — ZIP 78203
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 5,200 |
| Total Households | 1,802 |
| Median Household Income | $36K |
| Owner-Occupied Households | 812 |
| Owner Occupancy Rate | 45% |
| Median Home Value | $158K |
| Single-Family Detached Share | 69% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 1954 |
| Built Before 1980(older stock) | 80% |
| Built 1980–1999 | 18% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78203 score 68/100 for Roofing?▾
The score of 68/100 is driven by: +3 owner-occupied 45% (x1.2); -3 median income $36K; +7 single-family 69% (x1.3). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78203 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78203. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in San Antonio
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