77523 — Baytown, TX
Roofing Market Targeting Score
ZIP 77523 has moderate owner occupancy (54%) with a median household income of $48K — earning a medium Roofing targeting score of 66/100.
Census Demographics — ZIP 77523
| Demographic Signal | Value |
|---|---|
| City | Baytown |
| State | TX |
| Total Population | 18,300 |
| Total Households | 7,293 |
| Median Household Income | $48K |
| Owner-Occupied Households | 3,924 |
| Owner Occupancy Rate | 54% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77523 score 66/100 for Roofing?▾
The score of 66/100 is driven by: +12 owner_pct >= 50% (x1.2); +5 owner-occ households >= 2000; +1 population >= 5K (x0.5). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77523 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 77523. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Houston
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