77520 — Baytown, TX
Roofing Market Targeting Score
ZIP 77520 has moderate owner occupancy (52%) with a median household income of $54K and a median home value of $151K — earning a medium Roofing targeting score of 73/100. The high single-family detached share (65%) is a strong demand driver.
Census Demographics — ZIP 77520
| Demographic Signal | Value |
|---|---|
| City | Baytown |
| State | TX |
| Total Population | 36,355 |
| Total Households | 12,753 |
| Median Household Income | $54K |
| Owner-Occupied Households | 6,651 |
| Owner Occupancy Rate | 52% |
| Median Home Value | $151K |
| Single-Family Detached Share | 65% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1963 |
| Built Before 1980(older stock) | 82% |
| Built 1980–1999 | 15% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77520 score 73/100 for Roofing?▾
The score of 73/100 is driven by: +6 owner-occupied 52% (x1.2); +5 12,753 households; +3 median income $54K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77520 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 77520. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Houston
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