77481 — Thompsons, TX
Roofing Market Targeting Score
ZIP 77481 is a strongly owner-occupied area (100% owner occupancy) with a median household income of $58K — earning a lower Roofing targeting score of 38/100 due to demographics less aligned with Roofing demand patterns. The high single-family detached share (88%) is a strong demand driver.
Census Demographics — ZIP 77481
| Demographic Signal | Value |
|---|---|
| City | Thompsons |
| State | TX |
| Total Population | 78 |
| Total Households | 44 |
| Median Household Income | $58K |
| Owner-Occupied Households | 44 |
| Owner Occupancy Rate | 100% |
| Single-Family Detached Share | 88% |
| Median Resident Age | 78 years |
| Median Year Built(ACS B25035) | 1947 |
| Built Before 1980(older stock) | 74% |
| Built 1980–1999 | 10% |
| Built 2000 or Later(newer stock) | 16% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77481 score 38/100 for Roofing?▾
The score of 38/100 is driven by: +8 owner-occupied 100% (x1.2); -2 44 households; +4 median income $58K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77481 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 77481. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.