77038 — Houston, TX
Roofing Market Targeting Score
ZIP 77038 has moderate owner occupancy (58%) with a median household income of $57K and a median home value of $194K — earning a high Roofing targeting score of 80/100. The high single-family detached share (64%) is a strong demand driver.
Census Demographics — ZIP 77038
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 32,637 |
| Total Households | 8,902 |
| Median Household Income | $57K |
| Owner-Occupied Households | 5,127 |
| Owner Occupancy Rate | 58% |
| Median Home Value | $194K |
| Single-Family Detached Share | 64% |
| Median Resident Age | 31 years |
| Median Year Built(ACS B25035) | 1987 |
| Built Before 1980(older stock) | 55% |
| Built 1980–1999 | 29% |
| Built 2000 or Later(newer stock) | 16% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77038 score 80/100 for Roofing?▾
The score of 80/100 is driven by: +7 owner-occupied 58% (x1.2); +5 8,902 households; +4 median income $57K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77038 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 77038. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.