77031 — Houston, TX
Roofing Market Targeting Score
ZIP 77031 is predominantly rental (44% owner occupancy) with a median household income of $64K — earning a medium Roofing targeting score of 61/100.
Census Demographics — ZIP 77031
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 14,100 |
| Total Households | 5,687 |
| Median Household Income | $64K |
| Owner-Occupied Households | 2,480 |
| Owner Occupancy Rate | 44% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77031 score 61/100 for Roofing?▾
The score of 61/100 is driven by: +5 owner-occ households >= 2000; +10 income $60K-$150K; +1 population >= 5K (x0.5). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77031 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 77031. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.