60432 — Joliet, IL
Roofing Market Targeting Score
ZIP 60432 has moderate owner occupancy (59%) with a median household income of $65K and a median home value of $194K — earning a high Roofing targeting score of 78/100. The high single-family detached share (64%) is a strong demand driver.
Census Demographics — ZIP 60432
| Demographic Signal | Value |
|---|---|
| City | Joliet |
| State | IL |
| Total Population | 20,465 |
| Total Households | 6,603 |
| Median Household Income | $65K |
| Owner-Occupied Households | 3,880 |
| Owner Occupancy Rate | 59% |
| Median Home Value | $194K |
| Single-Family Detached Share | 64% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1962 |
| Built Before 1980(older stock) | 78% |
| Built 1980–1999 | 20% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 60432 score 78/100 for Roofing?▾
The score of 78/100 is driven by: +7 owner-occupied 59% (x1.2); +4 6,603 households; +5 median income $65K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 60432 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 60432. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.