60404 — Shorewood, IL
Roofing Market Targeting Score
ZIP 60404 is a strongly owner-occupied area (95% owner occupancy) with a median household income of $122K and a median home value of $336K — earning a high Roofing targeting score of 82/100. The high single-family detached share (81%) is a strong demand driver.
Census Demographics — ZIP 60404
| Demographic Signal | Value |
|---|---|
| City | Shorewood |
| State | IL |
| Total Population | 20,385 |
| Total Households | 7,512 |
| Median Household Income | $122K |
| Owner-Occupied Households | 7,144 |
| Owner Occupancy Rate | 95% |
| Median Home Value | $336K |
| Single-Family Detached Share | 81% |
| Median Resident Age | 43 years |
| Median Year Built(ACS B25035) | 2001 |
| Built Before 1980(older stock) | 31% |
| Built 1980–1999 | 55% |
| Built 2000 or Later(newer stock) | 14% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 60404 score 82/100 for Roofing?▾
The score of 82/100 is driven by: +8 owner-occupied 95% (x1.2); +5 7,512 households; +5 median income $122K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 60404 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 60404. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.