60040 — Highwood, IL
Roofing Market Targeting Score
ZIP 60040 has moderate owner occupancy (56%) with a median household income of $108K and a median home value of $405K — earning a high Roofing targeting score of 76/100.
Census Demographics — ZIP 60040
| Demographic Signal | Value |
|---|---|
| City | Highwood |
| State | IL |
| Total Population | 5,301 |
| Total Households | 2,025 |
| Median Household Income | $108K |
| Owner-Occupied Households | 1,133 |
| Owner Occupancy Rate | 56% |
| Median Home Value | $405K |
| Single-Family Detached Share | 51% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1959 |
| Built Before 1980(older stock) | 78% |
| Built 1980–1999 | 21% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 60040 score 76/100 for Roofing?▾
The score of 76/100 is driven by: +6 owner-occupied 56% (x1.2); +1 2,025 households; +5 median income $108K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 60040 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 60040. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Chicago
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