55108 — Saint Paul, MN
Roofing Market Targeting Score
ZIP 55108 has moderate owner occupancy (51%) with a median household income of $86K and a median home value of $376K — earning a high Roofing targeting score of 85/100.
Census Demographics — ZIP 55108
| Demographic Signal | Value |
|---|---|
| City | Saint Paul |
| State | MN |
| Total Population | 15,224 |
| Total Households | 6,747 |
| Median Household Income | $86K |
| Owner-Occupied Households | 3,435 |
| Owner Occupancy Rate | 51% |
| Median Home Value | $376K |
| Single-Family Detached Share | 47% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1954 |
| Built Before 1980(older stock) | 87% |
| Built 1980–1999 | 10% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Minneapolis
Frequently Asked Questions
Why does ZIP 55108 score 85/100 for Roofing?▾
The score of 85/100 is driven by: +6 owner-occupied 51% (x1.2); +4 6,747 households; +5 median income $86K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 55108 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 55108. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Minneapolis
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.