38107 — Memphis, TN
Roofing Market Targeting Score
ZIP 38107 is predominantly rental (50% owner occupancy) with a median household income of $48K — earning a medium Roofing targeting score of 54/100.
Census Demographics — ZIP 38107
| Demographic Signal | Value |
|---|---|
| City | Memphis |
| State | TN |
| Total Population | 14,100 |
| Total Households | 5,411 |
| Median Household Income | $48K |
| Owner-Occupied Households | 2,678 |
| Owner Occupancy Rate | 50% |
| Source: 2024 | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 38107 score 54/100 for Roofing?▾
The score of 54/100 is driven by: +5 owner-occ households >= 2000; +1 population >= 5K (x0.5); -2 businesses/1K households >= 20 (x-0.6). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 38107 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 38107. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Nashville
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