37148 — Portland, TN
Roofing Market Targeting Score
ZIP 37148 is a strongly owner-occupied area (76% owner occupancy) with a median household income of $82K and a median home value of $295K — earning a high Roofing targeting score of 87/100. The high single-family detached share (80%) is a strong demand driver.
Census Demographics — ZIP 37148
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | TN |
| Total Population | 26,274 |
| Total Households | 9,436 |
| Median Household Income | $82K |
| Owner-Occupied Households | 7,141 |
| Owner Occupancy Rate | 76% |
| Median Home Value | $295K |
| Single-Family Detached Share | 80% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 1994 |
| Built Before 1980(older stock) | 40% |
| Built 1980–1999 | 47% |
| Built 2000 or Later(newer stock) | 13% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37148 score 87/100 for Roofing?▾
The score of 87/100 is driven by: +9 owner-occupied 76% (x1.2); +5 9,436 households; +5 median income $82K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37148 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 37148. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Nashville
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