32804 — Orlando, FL
Roofing Market Targeting Score
ZIP 32804 has moderate owner occupancy (61%) with a median household income of $83K — earning a high Roofing targeting score of 75/100.
Census Demographics — ZIP 32804
| Demographic Signal | Value |
|---|---|
| City | Orlando |
| State | FL |
| Total Population | 22,900 |
| Total Households | 8,181 |
| Median Household Income | $83K |
| Owner-Occupied Households | 4,990 |
| Owner Occupancy Rate | 61% |
| Source: 2024 | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32804 score 75/100 for Roofing?▾
The score of 75/100 is driven by: +12 owner_pct >= 50% (x1.2); +5 owner-occ households >= 2000; +10 income $60K-$150K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32804 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 32804. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Orlando
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