32114 — Daytona Beach, FL
Roofing Market Targeting Score
ZIP 32114 is predominantly rental (33% owner occupancy) with a median household income of $41K — earning a medium Roofing targeting score of 70/100.
Census Demographics — ZIP 32114
| Demographic Signal | Value |
|---|---|
| City | Daytona Beach |
| State | FL |
| Total Population | 35,583 |
| Total Households | 14,562 |
| Median Household Income | $41K |
| Owner-Occupied Households | 4,739 |
| Owner Occupancy Rate | 33% |
| Median Year Built(ACS B25035) | 1978 |
| Built Before 1980(older stock) | 83% |
| Built 1980–1999 | 15% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32114 score 70/100 for Roofing?▾
The score of 70/100 is driven by: +5 owner-occ households >= 2000; +17 median home age >= 40yr (x1.4); +3 population >= 20K (x0.5). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32114 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 32114. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Orlando
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