31404 — Savannah, GA
Roofing Market Targeting Score
ZIP 31404 is predominantly rental (50% owner occupancy) with a median household income of $58K — earning a medium Roofing targeting score of 51/100.
Census Demographics — ZIP 31404
| Demographic Signal | Value |
|---|---|
| City | Savannah |
| State | GA |
| Total Population | 18,200 |
| Total Households | 6,788 |
| Median Household Income | $58K |
| Owner-Occupied Households | 3,360 |
| Owner Occupancy Rate | 50% |
| Source: 2024 | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 31404 score 51/100 for Roofing?▾
The score of 51/100 is driven by: +5 owner-occ households >= 2000; +1 population >= 5K (x0.5); -5 businesses/1K households >= 50 (x-0.6). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 31404 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 31404. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Atlanta
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