28201 — Charlotte, NC
Roofing Market Targeting Score
ZIP 28201 has moderate owner occupancy (50%) with a median household income of $68K — earning a medium Roofing targeting score of 64/100.
Census Demographics — ZIP 28201
| Demographic Signal | Value |
|---|---|
| City | Charlotte |
| State | NC |
| Total Population | 12,000 |
| Total Households | 5,500 |
| Median Household Income | $68K |
| Owner-Occupied Households | 2,750 |
| Owner Occupancy Rate | 50% |
| Source: 2024 | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28201 score 64/100 for Roofing?▾
The score of 64/100 is driven by: +4 owner-occupied 50% (x1.2); +4 5,500 households; +5 median income $68K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28201 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 28201. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Charlotte
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.