28104 — Matthews, NC
Roofing Market Targeting Score
ZIP 28104 is a strongly owner-occupied area (91% owner occupancy) with a median household income of $138K and a median home value of $534K — earning a high Roofing targeting score of 84/100. The high single-family detached share (92%) is a strong demand driver.
Census Demographics — ZIP 28104
| Demographic Signal | Value |
|---|---|
| City | Matthews |
| State | NC |
| Total Population | 36,641 |
| Total Households | 12,889 |
| Median Household Income | $138K |
| Owner-Occupied Households | 11,676 |
| Owner Occupancy Rate | 91% |
| Median Home Value | $534K |
| Single-Family Detached Share | 92% |
| Median Resident Age | 42 years |
| Median Year Built(ACS B25035) | 2000 |
| Built Before 1980(older stock) | 25% |
| Built 1980–1999 | 57% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28104 score 84/100 for Roofing?▾
The score of 84/100 is driven by: +8 owner-occupied 91% (x1.2); +5 12,889 households; +5 median income $138K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28104 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 28104. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Charlotte
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.