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ZIP Code

27661 — Raleigh, NC

Roofing Market Targeting Score

Roofing Score
54/ 100 · Medium
Score drivers
+4 county hail risk 72/100 (x1.4)

ZIP 27661 — earning a medium Roofing targeting score of 54/100.

Census Demographics — ZIP 27661

Demographic SignalValue
CityRaleigh
StateNC
Source: 2022 ACS 5-Year

Comparable ZIPs in Raleigh

27591Wendell90/High29,83880%$85K
27608Raleigh89/High12,60476%$162K
27545Knightdale88/High34,16370%$92K
27597Zebulon88/High30,18480%$85K
27592Willow Spring88/High21,11489%$104K
Roofing market data for all metros: Roofing service area data →
See ZIP 27661 scores across all verticals: ZIP 27661 industry comparison →

Frequently Asked Questions

Why does ZIP 27661 score 54/100 for Roofing?▾

The score of 54/100 is driven by: +4 county hail risk 72/100 (x1.4). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.

What does the targeting score mean for my business?▾

A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.

How do I add ZIP 27661 to my Roofing service area?▾

Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 27661. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.

How often is the data updated?▾

Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.

Manage Your Service Areas — for Roofing businesses in Raleigh

AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.