27614 — Raleigh, NC
Roofing Market Targeting Score
ZIP 27614 is a strongly owner-occupied area (71% owner occupancy) with a median household income of $129K and a median home value of $577K — earning a high Roofing targeting score of 83/100.
Census Demographics — ZIP 27614
| Demographic Signal | Value |
|---|---|
| City | Raleigh |
| State | NC |
| Total Population | 34,226 |
| Total Households | 13,747 |
| Median Household Income | $129K |
| Owner-Occupied Households | 9,755 |
| Owner Occupancy Rate | 71% |
| Median Home Value | $577K |
| Single-Family Detached Share | 59% |
| Median Resident Age | 44 years |
| Median Year Built(ACS B25035) | 2003 |
| Built Before 1980(older stock) | 15% |
| Built 1980–1999 | 73% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Raleigh
Frequently Asked Questions
Why does ZIP 27614 score 83/100 for Roofing?▾
The score of 83/100 is driven by: +7 owner-occupied 71% (x1.2); +5 13,747 households; +5 median income $129K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 27614 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 27614. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Raleigh
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.