98651 — Underwood, WA
Professional Services Market Targeting Score
ZIP 98651 is a strongly owner-occupied area (87% owner occupancy) with a median household income of $90K and a median home value of $731K — earning a high Professional Services targeting score of 76/100. The high single-family detached share (76%) is a strong demand driver.
Census Demographics — ZIP 98651
| Demographic Signal | Value |
|---|---|
| City | Underwood |
| State | WA |
| Total Population | 910 |
| Total Households | 422 |
| Median Household Income | $90K |
| Owner-Occupied Households | 369 |
| Owner Occupancy Rate | 87% |
| Median Home Value | $731K |
| Single-Family Detached Share | 76% |
| Median Resident Age | 58 years |
| Median Year Built(ACS B25035) | 1989 |
| Built Before 1980(older stock) | 52% |
| Built 1980–1999 | 45% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 98651 score 76/100 for Professional Services?▾
The score of 76/100 is driven by: +4 owner-occupied 87% (x0.3); -2 422 households (x0.5); +10 median income $90K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98651 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 98651. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Portland
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